Using our Plant Paradise® concept, complete with its PPUs, Plant IDs and Growing Recipes, as a foundation (the “What is it?” part of the ladder), we are now able to think about all of the potential applications of our technology that exist in a variety of markets.
To put it simply, the possibilities are endless. With the aid of the overview of the main values below, we invite you to start by creating your own new combinations. You might even pick them randomly. Notice how radical many of the innovations can be. Then, think of the emotional side of these functional values. The possibilities that exist are just as numerous and may vary by customer.
Using combinations of values, we will provide some inspiration to help you create your own innovative concepts. The involvement of PlantLab in this can be arranged with or via our partners.
A well chosen local location will transform the supply chain from food miles to food steps. We have observed that the current food production supply chain is too long, which has two negative consequences:
a. Thousands of hectares of tomatoes are currently grown in the south of Spain with the purpose of being distributed in bulk throughout Europe. These tomatoes must be harvested five days prior to consumption in order to be transported, but harvesting early significantly diminishes their taste and nutritional value.
b. Due to the length of the supply chain, it is difficult for food producers to get to know the consumers at the other end of the chain. There are too many parties separating them. This results in growers tending to focus on the next link in the supply chain, rather than the final consumer.
With fewer links in the supply chain and shorter distances for food to travel to reach consumers – as in our case – producers and consumers are able to develop a better understanding of each other’s needs. One of the main benefits of this is the personalization of crops being grown. We no longer have to grow crops with only a vague idea of what consumers want; instead, we can grow in response to concrete requests from individuals, groups, shops and restaurants.
If we start producing ‘around the corner’ from consumers, bulky supply chains will become obsolete. This will change how we design cities, as we will need to consider how to incorporate the production and distribution of locally grown food, including one supermarket producing centrally for its city shops and a ring of smaller PPUs to meet consumer demand in suburbs.
This is different from how cities are currently planned, where we must take into account the need to transport food in bulk from distant locations to every supermarket in a city. This traditional design of having a network of roads to deliver goods to each area of a city is almost an automatic reflex.
This reflex can now be replaced by a question: where do we establish our local growing sites? Food production has become a part of strategic city planning. We also can start thinking about new paradigm changing concepts of businesses, retailing and marketing.
Taken together, components 1 and 2 make innovative applications in industries and markets possible, both at an overall level of business components and within each of those components. Within the product component for example, we can deliver crops of particular freshness, taste, and nutrition levels. More examples of potential applications can be found in the ‘more ideas and inspiration’ section.
Nutrition and health are critical areas for health professionals, policymakers and consumers. Recent market data suggests that despite the current economic climate, the market for functional foods and beverages has outpaced the growth of the total U.S. food and beverage market by a wide margin. While herbs and other ‘specialized plants’ (e.g. those with high levels of anti-oxidants) have been used for quite some time to address various health and diet issues, our ‘daily food’ has also been shown to have medicinal properties.
This could have significant implications for: