Increasing our scale and visibility
PlantLab’s patented technology has applications in a range of fields including: crop breeding, retailing, pharmaceuticals, food ingredients, cosmetics, fragrances, specialty foods, floristry, and fruits and vegetables. Our technology is also relevant for charity organizations focused on fighting hunger and providing support to refugees. Due to the range and diversity of these fields, it would be impractical for us to invest in the necessary market knowledge and marketing practices required to operate in each individual one.
However, in order to grow and sustain our business, we must achieve a certain scale and amount of visibility. To do this, we develop partnerships with major players in markets where our technology is relevant and has significant potential. Partnering with major players is also important because their leverage in markets ensures that the R&D investment required will be worthwhile. We encourage our partners to work in close collaboration with us by offering them exclusive rights in their respective markets.
These markets may be limited geographically (e.g. by region), or by industry (e.g. pharmaceuticals, cosmetics), or a combination of the two.