Let’s Get Real About Agriculture
The majority of industries have successfully embraced high tech.
What about agriculture?
It is tempting to believe these ideas. However, with the global population expected to reach 9 billion by 2050, it will not be possible to feed everyone using current agricultural methods without depleting our natural resources and destroying the planet. There is a solution: technology. We have already seen technology transform other industries; this is the future of agriculture.
Can this vision become a reality? Yes, there have already been countless large and small-scale initiatives worldwide, with many more expected to come. The Japanese government, for example, has demanded a transformation in agricultural production. Electronics giants including Toshiba, Fujitsu and Panasonic are now using their computer skills to monitor crops being grown in previously empty factories.
“If you fail often and fast, you will learn more and move forward faster.” This saying truly resonates with us at PlantLab. This is how we built our business, and how we will continue to grow it. Driven by our mission to change the way the world is fed, we will continue learning and improving our technology in the coming decades.
One might say that we are building a new balance between the components of growing, both at the level of crop production and global food provision. The system continues to change at both levels simultaneously, and we are proud to actively contribute to both.
PlantLab’s technology can put all of this into practice: it helps plants reach their full potential, by exploiting the opportunities that stem from their natural plant processes. In the right environment, plants have the potential to accelerate their growth and enhance their nutritional and taste qualities. If this is what they can, and naturally “want” to do under optimal growing conditions, then why wait any longer?